top of page
TruView Insights
Join our email list to stay ahead with TruView updates straight to your inbox.


France's New Supplementary Contribution and an Extension of the Direct Access Pilot Program
The New Supplementary Contribution & A Return of the "M" Contribution to its Original Intent One of the most consequential structural changes in PLFSS 2026 concerns how the French system manages spending overruns. For years, the Safeguard Clause (clause de sauvegarde, or "clause M") served as the primary cost-control backstop but it was criticized for unpredictability and its repeated activation had stripped it of any "exceptional" character. The system has been reshaped with
Mar 231 min read


Earlier access, increased ICER thresholds, and changing rebates - 2026 ushers in sweeping changes in England's market access & reimbursement landscape
Written by TruBio Consulting, LCC on March 18, 2026 Driven by converging pressures such as industry push back on skyrocketing rebates, geopolitical trade dynamics, and patient access delays, England has introduced sweeping changes to market access and reimbursement policies for the first time in years, even decades. Below, we break down the 2026 changes to England's market access & reimbursement landscape. The MHRA-NICE Aligned Pathway The most structurally significant chang
Mar 182 min read


From DTP Discounts to SCOTUS Appeals: What This Week Reveals About Pharma’s Next Chapter
BMS, Pfizer, and AstraZeneca each made bold moves this week that signal how pharma is evolving. From deep direct-to-patient discounts and billion-dollar bets on obesity to a Supreme Court fight over Medicare pricing, the industry is rewriting its playbook. Access, affordability, and innovation are at the center of what comes next.
Sep 25, 20253 min read


Oral Therapies, Cardiovascular Milestones, and Political Pressures: What This Week’s Pharma Industry Moves Reveal
This week’s pharma headlines highlight a shifting competitive landscape: J&J’s psoriasis pill icotrokinra challenges biologics, Novo Nordisk’s Rybelsus secures a first-in-class EU cardiovascular label, and GSK commits $30B to U.S. expansion under political pressure.
Sep 17, 20253 min read


Restructuring, Retreats, and Strategic Bets: Pharma’s Strategic Pivots This Week
The week’s headlines reveal a pharma industry in motion — restructuring, retrenching, and doubling down where it counts. TruBio Consulting unpacks what these strategic pivots mean for leaders navigating market access, policy headwinds, and global competition.
Sep 11, 20254 min read


Innovation Meets Access: What RNA Therapies, DTC Pricing, and China Deals Signal for Pharma and Biotech in 2025
RNA therapies hold immense promise but bring fresh challenges in access, pricing, and reimbursement. As direct-to-consumer models emerge, the industry must rethink how innovation reaches patients—balancing high development costs with equitable access.
Sep 4, 20253 min read


Innovation Isn’t Enough: Navigating Market Access, Pricing, and Patient Success.
This week in pharma highlights the hurdles shaping access: stalled UK drug pricing talks, EU approval for Madrigal’s Rezdiffra, and CVS’s coverage denial for Gilead’s HIV PrEP. For commercial and market access teams, these shifts underscore the need to anticipate payer decisions, adapt strategies, and balance innovation with affordability to drive both patient impact and business success.
Aug 22, 20253 min read


Pharma in Transition: Trade Pressures, Domestic Manufacturing, and First-in-Class Approvals
Swiss pharma leaders face tariff risk, the FDA advances domestic manufacturing, and Insmed secures approval for Brensocatib, the first therapy for bronchiectasis. These developments highlight how trade, policy, and innovation are reshaping the biopharma landscape—and why commercial and market access teams must adapt quickly to anticipate disruption and capture opportunity.
Aug 13, 20253 min read


AI Alliances, Biosimilar Barriers, and Trade Turbulence: What Pharma &Biotech's Latest Headlines Mean for Market Access and Commercial Teams
The pharma and biotech landscape is shifting fast—AI is accelerating drug discovery, biosimilar policy reform is challenging market dynamics, and tariff threats are adding volatility to global supply chains. For commercial and market access leaders, these aren’t just headlines—they’re signals. The winners will be those who anticipate change and align strategy before the market forces their hand.
Jul 10, 20253 min read


Navigating Biotech's New Reality: Capital is Tighter, Deals are Smaller, but Innovation is Still Moving Fast
Biotech is navigating capital scarcity, evolving deal structures, and scientific progress. EY’s Biotech Beyond Borders report underscores the reset, Sangamo advances Fabry gene therapy while seeking a partner, and the FDA expands options in EGFR-mutated lung cancer. For commercial leaders, success now means proving value early, forging smart alliances, and planning lean, adaptive launches.
Jun 25, 20254 min read
bottom of page
